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|MIDWAY JOURNAL extra.|230 - 商店故事 從工藝到餐桌 Vermicular Village

「Vermicular」作為一個鑄鐵鍋的廚具品牌,在歷史悠久上比不上「Le Creuset」、「Staub」這些大名鼎鼎的品牌,但在日本卻是一個小神話。他們極其微妙複雜而密封性極高的鑄鍋技術,讓原本為生產工業零件的 Aichi Dobby 公司為人所認識,「Vermicular」已經是日本最受歡迎的品牌之一,訂單永遠是長長的,而客人在網路上亦不斷對這些產品讚口不絕。他們的專注,成就了一個傳奇的故事,讓「品質優良的產品,最終必然會被發現的」這一句說話得以引證。而為了進一步讓大眾認識食物與廚具之間的聯繫,品牌在名古屋中川運河的河畔,建設了複合設施「Vermicular Village」聯同日本不同領域的出色團隊,創造豐富的購物體驗。

𝗙𝗢𝗟𝗟𝗢𝗪 𝗧𝗔𝗚 → #midwayTokyo
#midwayvoyage #midwayjournal
#milkmagazinehk #travelsharing #travelstory #travelphotography
#shopstory #retailshop #brandstory #selectshop #vermicular #homeware #kitchenware #VermicularVillage


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[2015] 6月──開始於香港《MILK》每週刊登文字專欄 6月──開始於《MILK》台灣雙週刊版刊登 June - column MIDWAY journal debut in Milk Magazine Weekly Hong Kong Same month - column MIDWAY journal debut in Milk Magazine Bi-weekly Taiwan ㅡ [2016] 4月──首次將旅行的回憶實體化,並邀請到日本三百年企業的「中川政七商店」與奈良百年文化財町家「紀寺之家」合作,更於MILK MART中環摩天輪內舉行期間限定店。 10月──開始於中國內地《MILK》刊登文字專欄 12月──於中環 Common Ground cafe 舉行為期四個月的 MIDWAY Popup Store April - Popup Store at MILK MART, The HK Observation Wheel, Central. MIDWAY's first visualised project, a presentation of their travelling memoirs, a collaboration with Nakagawa Masashichi Shoten, a 300 years old corporate and Nara machiya-do Kidera-no-ie, a corporate maintain and runs 100 years old accommodation. October - column MIDWAY journal debut in Milk Magazine Bi-weekly China December - Popup store at Common Ground cafe Central ( to Mar 2017) ㅡ [2017] 1月──開始於台灣《The News Lens》生活文化平台《every little d》作文字專欄連載 5月至7月初──於上環磅巷文化藝術場地 C-dou 舉行為期兩個月的 MIDWAY Popup Store,將旅行中所收集回來的好東西及故事與客人分享。期間亦邀請到東京旅行、設計專欄作家吳東龍先生從台灣到場,與MIDWAY舉行「在街角上轉轉、描繪東京散步路線」作對談分享會,得到超額報名,反應相當熱烈全場滿座。 6月──開始於台灣《Shopping Design》設計資訊平台作文字專欄連載 8月──開設首間店舖 MIDWAY shop,推廣選物背後的故事,並不定期在店內舉辦小型展覽及分享會 January - Contribute debut to《every little d》column, a media platform under the《The News Lens》Taiwan May to July - MIDWAY Popup Store at C-dou, Pound Lane Sheung Wan, another presentation of travelling memoirs, including a seminar collaborating acclaimed Designer, Columnist and Writer Mr Tomic Wu, who’s also known as a Tokyo travel expert, to share his travelling experience. June - Column debut at 《Shopping Design》, an art and design themed web media platform . August - MIDWAY shop retail shop debut, a presentation of stories behind products, also a venue for panel and seminar.
航程途中,要盡情欣賞舷窗外風景。 MIDWAY in our life journey, enjoy the scenery through the porthole.
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